What to Put on to Work: Liz MacCuish and Jordan Mitchell

February 10, 2024

What to Put on to Work: Liz MacCuish and Jordan Mitchell

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Figuring out what to put on to work is rarely a straightforward alternative, however it may be much more of a problem when your job isn’t the everyday 9-to-5. In a bid to shake up our personal work wardrobes, we sought out the recommendation of a few of the greatest dressed girls working at present. Subsequent up are Jordan Mitchell and Liz MacCuish, the founders and driving power behind London-based advertising and marketing company Good Tradition, chargeable for taking a few of the greatest manufacturers, campaigns, and tastemakers on the planet out of class and into tradition.

As the duo steadiness a fast-paced schedule, a rising enterprise and being working mums, we requested them what workwear means to them and how their private types modifications for every of the (very) completely different roles they play day-to-day.

How did you each meet and the way have you ever discovered the journey from beginning out to launching Good Tradition?

LM: I’ve been fortunate sufficient to work with Jordan for round 15 years and our relationship genuinely goes from energy to energy.We arrange our company, Good Tradition through the pandemic, and needed to take the time to essentially suppose deliberately about how we may greatest articulate all of our enterprise providers, which went far past conventional comms. The panorama had modified, and so had we. It was time to understand our worth and symbolize the breadth of our providing. Good Tradition is each a reputation and a behaviour and it retains us targeted and accountable.

How does what you put on to the workplace differ out of your off-duty and weekend wardrobe?

JM: For me getting dressed is theatre, a chance to step into how I wish to really feel and what vitality I wish to mission, you would most likely describe my model as “mob spouse”. I are likely to at all times put on heels (I’m at present rotating between my Bottega knee excessive boots and my Prada platforms), and I like co-ords—I am at present sporting my Wardrobe NYC denim shirt and midi skirt essentially the most. I additionally adore The Frankie Store, and I’ve essentially the most superb jumpsuit with padded shoulders that make me really feel like a complete boss. I am actually stepping into ties too, and I’ve a black Prada tie which I put on with shirts and denims for an actual energy up! On the weekends, I’m much more low-key, and you could find me in my Barbour waxed jacket with denims, or my Complete Studios black puffa jacket and alo leggings. In relation to footwear it is my pimples wedge boots for ease and pace, and if it’s a coach second I’ve my Louis Vuitton sneakers that go together with every little thing.

What Liz Maccuish wears to work

(Picture credit score: Phill Taylor)

LM: It’s been a humorous few years of principally WFH and I for one am delighted to be again in our workplace and out and about at conferences or travelling for almost all of the working week. I just lately had an enormous wardrobe filter out, which was so cathartic. I wish to devour much less and purchase higher this 12 months (typically we’re all responsible of purchasing unnecessarily to get that hit), however I’m altering my behaviour and it feels good to shed. Much less is higher, and that’s additionally a mantra we apply to work. We should always all reframe our relationship with trend close to high quality and amount, amount is not viable and I’m impressed by the work my pal Tiffanie Darke is doing to coach us all on this space. She has a rule of 5—solely purchase 5 new issues per 12 months. However there are such a lot of different methods to complement and get a repair. I like utilizing rental websites like Hurr and My Wardrobe HQ for work occasions, and I believe determining what fits your silhouette is a recreation changer that makes life a lot simpler.

I like the lower of Vampire’s Spouse attire and I rented a tartan one just lately for Chris and Tammy Kane’s Burns Evening occasion in London. Through the working week, if it’s an workplace day, consolation comes first (in actual fact, it does with every little thing now), and I’ll put on classic Levis with an outsized white shirt and blazer; my present favorite is a double breasted classic Burberry jacket, including a excessive neck khaki sleeveless jumper by Soeur within the colder months (layering is essential if you find yourself going from sweaty underground to aircon workplace). I try to stroll as a lot as potential too, so I put on trainers most days, and I nonetheless get compliments on my beloved leopard Nikes that my husband purchased me about 5 years in the past!

I really feel like we used to justify extravagant purchases with their ‘value per put on’ however now I choose ‘value per praise’
Liz Maccuish

If I’ve a gathering I’ll put on sensible, tailor-made excessive waisted trousers, possible from Margaret Howell or Roksanda for Jigsaw, and add a navy cashmere jumper from NavyGrey or Cos mens, with Russell and Bromley brogues. If I’m going out after work, I would swap into my marriage ceremony footwear (Aquazzura pearl sandals which have been one of the best funding!) [pictured below]. I really feel like we used to justify extravagant purchases with their ‘value per put on’ however now I choose ‘value per praise’ and by that rationale they had been a cut price. I’d like to get a swimsuit made this 12 months and have my eyes on The Deck London, however I additionally love classic garments and just lately discovered essentially the most unimaginable store in a small German city known as Uberlingen which sits on the sting of Lake Constance. The edit was unbelievable, and I bought a black Valentino prime with a big outsized bow which is an actual present stopper, and a pair of Gucci footwear I’d needed for years.

Weekends are spent ferrying kids to golf equipment and making an attempt to suit a Pilates class in so I’ll be in Farm Rio x Adidas fitness center equipment on a Saturday morning after which possible Rachel Comey high-waisted denims and an outsized gray hoodie from Everlane below a camel cashmere coat (I’m saving for Max Mara however for now it’s Me + Em). I’m additionally an enormous fan of a Barbour jacket—who isn’t? And we’re fortunate sufficient to work with them so I’ve a number of to select from, they go together with every little thing and are the proper mixture of cool meets sensible.

Good Culture office interiors

(Picture credit score: PHILL TAYLOR )

You symbolize a few of the most influential manufacturers and expertise within the trade, how do you uncover new shoppers and what will get you most enthusiastic about sharing their story?

LM: It’s an actual mixture of our management workforce always arising with a listing of dream manufacturers and shoppers we wish to work with, and people who align with our private {and professional} values, ie. making a extra numerous, inclusive and equitable setting on the planet of trend and luxurious way of life). We’d method manufacturers who need assistance with cultural relevance and future proofing, we have now an excellent monitor report of repositioning manufacturers and we’re well-known for taking model out of class and into tradition (SKIMS and Airbnb are examples of this).We additionally get numerous inbound enquires and have a repute for delivering world class cultural technique and programming, delivering fame driving influencer advertising and marketing campaigns, and creating an enormous uplift in visibility and gross sales. At Glastonbury final 12 months we had Lily James, Billie Piper, Gemma Chan and Dominic Cooper in Barbour jackets and the pictures went viral. The web outcome was a 400% improve in gross sales. Just lately we have now labored with a few of our dream manufacturers together with Marc Jacobs, Airbnb, Bumble, alo and Physique Store and as soon as we share a case examine, it often ends in the cellphone ringing which is great.

What Jordan Mitchell wears to work

(Picture credit score: PHILL TAYLOR )

JM: Discovering new shoppers is a very intentional course of for me. I make investments substantial time researching advertising and marketing traits and figuring out rising progress areas throughout the panorama. The partnerships we pursue must align with the overarching narrative of Good Tradition, and we view every model and expertise as integral parts of our storytelling. I get excited when working with shoppers navigating new markets, classes, or transformative moments that demand a contemporary perspective. Collaborating with skills on the point of change, amplifying their voices by way of strategic partnerships, and contributing to their profile elevation is one thing that basically motivates us.

What was your first “pinch me” second whenever you realised that one thing you’d labored on had had an influence?

LM: Launching SKIMS, alo and Tracee Ellis Ross’ model Sample within the UK have been actual pinch me moments within the brief time Good Tradition have been round. Having the belief from big US companies that we’re the chosen companions in Europe is actually particular. We additionally depart room for philanthropic tasks, and we just lately launched a marketing campaign to try to take away the stigma round intercourse after most cancers. We supported the superb Ladies vs Most cancers charity and had been overwhelmed with the assist we acquired from media but in addition expertise we requested to share on their platforms.

JM: The seminal “pinch me” second for me was with the UK launch of PATTERN. Past its efficiency as a hair model, the chance was about amplifying the voices of black girls and their expertise by way of the lens of magnificence. Collaborating carefully with Tracee Ellis Ross and the PATTERN workforce to convey their imaginative and prescient to life marked an impactful milestone throughout the Good Tradition narrative and my very own private journey as a founder.

What Liz Maccuish wears to work

(Picture credit score: PHILL TAYLOR )

As mums, enterprise homeowners, and podcast hosts, it’s important to put on numerous completely different hats in your daily. How do you keep true to your individual model whereas nonetheless assembly the wants of all of those?

LM: I are likely to preserve it easy. I’m envious of my youngsters placing a uniform on day-after-day and after I have a look at whose model I most admire, it’s assured, achieved girls who know what fits them. The late Jane Birkin as soon as informed me that her secret to trying stylish however staying snug was to purchase a measurement larger than you want and invariably it’s going to flatter extra. I’ve executed that ever since. Oh, and borrow your accomplice’s garments! My husband and I share garments and when contemplating shopping for one thing, will usually say ’that’ll look good on us’. My uniform is actually classic denims (blue or black), a white shirt or tee and a properly becoming blazer. You may just about go wherever in that. Add a silk shirt and a small heel in case you are going straight out from the workplace.

JM: One factor about me is you’ll at all times see me in a heel! It’s the purple thread in my model. My late nan (my fathers mom) was a gown maker and I bear in mind as a baby strolling in one in all her trend reveals, she at all times appeared impeccable. My grandmother (on my moms facet) was the largest shopaholic and cherished making and shopping for garments too, so I assume I inherited their love of garments and elegance.

Who’re your model icons, and the way have they influenced the best way you gown?

LM: I like older, assured girls who put on easy garments properly. Gillian Anderson, the late Jane Birkin, Caroline de Maigret and stylist Cathy Kasterine. Laura Bailey, and my big woman crush, Pamela Anderson (particularly with the no make up look!) I think about these girls have labored on making a capsule wardrobe that works laborious for them. They most likely have 10 nice high quality items they put on and intermix on rotation, it’s what I aspire to, after which to hire items for particular events.

JS: I draw inspiration from varied sources. I love Tracee Ellis Ross for her vibrant free-spirited model, Alex Karl for her basic aesthetic, Georgia Medley for embodying stylish mob spouse vitality, and Christine Centenera, founding father of Wardrobe NYC. Every has performed a task in shaping my evolving method to trend.

I’ve at all times cherished expressing myself by way of trend and although it has refined and elevated over time, I believe my model has stayed just about the identical.
Jordan Mitchell

How has your model developed from whenever you first began out to now?

LM: All through the course of (one of the best half) of my profession I’ve been lucky sufficient to work with a few of the world’s most trendy and celebrated girls. Alexa Chung, Rosie Huntington-Whiteley, Laura Jackson, Julia Restoin-Roitfeld, Laura Bailey and Clara Amfo to call a number of. I’m pals with unimaginable stylists like Leith Clark, Aimee Croysdill, Cathy Kasterine and Martha Ward, and all of those girls have a signature model that fits them. What I had, for a big a part of my 20s and 30s, was an identification disaster the place I’d be so impressed by components of every that I’d try to replicate appears to be like and types, not appreciating they didn’t swimsuit me in any respect! With age and the love of a accomplice, nice family and friends, comes confidence—and I’m coming into into my assured model period!

JS: I used to be massive into my indie sleaze and classic period, and you would at all times discover me in Past Retro making an attempt to trend a glance. However the one factor that hasn’t modified is my love of blazers, a padded shoulder, a brief skirt and a excessive heel! I’ve at all times cherished expressing myself by way of trend and although it has refined and elevated over time I believe my model has stayed just about the identical.

What to wear to work: Liz and Jordan

(Picture credit score: PHILL TAYLOR )

What does a typical day appear to be for you?

JS: Up at 6am and head downstairs to have a shot of Symprove probiotic drink (intestine well being is wealth), Then go straight right into a Hiit Pilates session on YouTube, Eleni Match is my present go-to. After that I’ll get my boys Jude and Jaxson prepared for varsity, I drop Jude off and Jaxson has autism so he has a particular bus to return and accumulate him from the home.

I are likely to plan my day the night time earlier than, I’ve a reasonably strict time blocking system in order that I can try to mix all the motion factors throughout the expertise division, model division, new enterprise acquisition, and enterprise improvement into an ongoing google sheet which I separate out per week. The character of the work is that no day is similar; at some point I’ll be in LA for a marketing campaign shoot with a consumer, one other we’ll be advising shoppers on their cultural technique street map. On common I’m at occasions two to 3 occasions per week, and it’s essential for constructing community and being amongst tradition.

Just lately we had the workforce away at Bamford spa for our consumer alo, and Manifest Stay with Roxie Nafousi at Alexandra Palace. No two days are the identical which is what I like. I attempt to work at home on Mondays and Fridays, however after I’m within the workplace I get residence at round 6.30/7pm then my evenings are devoted to household, with a return to work mode post-bedtime, extending into the night time.

Good Culture office interiors

(Picture credit score: PHILL TAYLOR )

What’s your favorite go-to outfit, and the way does it make you are feeling?

LM: I’ve a inexperienced corduroy jumpsuit by British designer Anna Mason which is essentially the most flattering merchandise I’ve ever owned. It makes me really feel nice and the standard is unimaginable. I additionally love my marriage ceremony gown, once more by Anna, I’m truly considering of asking her to show it right into a shirt and skirt as I like the concept of sporting it many times and taking the reminiscences of that big day with me. I’d put on the highest with classic denims and my Gucci heels and pair down the lengthy gold skirt with a white tee and Chanel boy sandals.

JS: For me, my Balenciaga black, round-shoulder cashmere coat is what I’m obsessed proper now. I additionally adore my denim skirt and prime combo from White Stuff (who knew) paired with a Saint Laurent belt and Bottega boots [pictured below] as my present go-to.

What recommendation would you give to girls considering of organising and beginning their very own enterprise?

LM: DO IT. Learn and hearken to podcasts from entrepreneurs you admire and guarantee The best way to Fail is on there, what Elizabeth Day has executed in re-framing failures is masterful. Understand it’s the toughest you’ll ever work, however in the end it’s with the best reward.

JS: Operating a enterprise seems like 50% making an attempt to make it occur, 20% saying ‘yay it’s taking place’, and 30% let’s preserve it taking place, so launching and sustaining a enterprise calls for a mix of resilience, confidence, and steady studying to maintain forging ahead. It is essential to be well-researched, assured but open to studying, and the flexibility to construct a robust community. Consistency, ardour, and adaptableness are key, with the understanding that challenges are alternatives for progress. My mantra of ‘for those who’re not profitable, you are studying’ helps to course of obstacles.

What Jordan Stephens wears to work

(Picture credit score: PHILL TAYLOR)

What’s in your imaginative and prescient board for 2024?

JS: Discovering time. Time to concentrate on my bodily and monetary wellbeing, and to proceed to do issues that nourish my soul and create happiness for me and my household. Time to focus extra on me and the issues that make me really feel nice, care much less about what different individuals suppose and focus extra on how I really feel about myself. I additionally wish to keep targeted and disciplined. I might like to journey extra, make investments extra, and method issues by way of a long-term lens. Persevering with to develop the enterprise to stratospheric heights; and to turn out to be globally recognised and coveted as a vacation spot cultural advertising and marketing company.

LM: A household journey to Japan. We’re a blended household with 5 youngsters and I’d like to discover a vacation the place we may all be immersed in one other tradition and everyone seems to be stimulated! A second residence, the place we will escape out of London at weekends and through holidays (we have now found the Isle of Wight during the last 5 years and it brings me untold pleasure each time the ferry pulls into Yarmouth and we’re moments away from seeing our pals and retuning to island life for the weekend). Additionally, consistency with regard to self care: common pilates classes and utilizing the Ruuby app for month-to-month lymphatic drainage massages. And naturally, rising our enterprise. we’re are solely simply getting began!!

What Liz Maccuish wears to work