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On the planet of natural feminine-care merchandise, Rael has emerged as an trade changemaker. On the helm of this modern model is its co-founder and CEO, Yanghee Paik, whose journey from the leisure trade to fem-tech entrepreneurship is nothing in need of inspiring.
With the mission to revolutionize the feminine-care trade, the preliminary thought for Rael started out of frustration with the shortage of fresh, high-performance personal-care manufacturers in America. Remodeling their frustration into fruition, Paik and her co-founders determined to deliver the superior fem-tech merchandise that they grew up with in Korea to the outdated U.S. market. In 2017, they took the leap and leveraged Korean manufacturing know-how to launch Rael with a single product—an organic-cotton pad. Impressively, the cotton pad quickly grew to become the best-selling pad on Amazon, proving that the necessity available in the market was there.
Rael’s success did not cease at organic-cotton pads; the model has expanded its choices to incorporate a variety of natural feminine-care merchandise, skincare, and dietary supplements. All through the progress of Rael, Paik has by no means overlooked the objective to offer help in each section of the menstrual cycle in a sustainable, holistic manner. But earlier than Paik grew to become a real trailblazer within the fem-tech trade, she spent over a decade working within the leisure world.
Rising up in Korea, she harbored desires of constructing her distinctive mark on Hollywood. Her plan concerned working as a advisor, gaining acceptance into an American grad faculty, and in the end leveraging her training for a profitable profession in leisure. Her ambitions led her to Harvard Enterprise College, the place she honed her enterprise acumen, in the end reaching the objective of turning into an govt at Disney.
Pay attention to the newest episode of Second Life to listen to how Paik’s profession path led her to make a major distinction in girls’s lives. And preserve scrolling to find a few of Rael’s greatest sellers.
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