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Rebecca Rhys-Evans is the branded content material editor at Who What Put on UK, the place she leads the editorial facet to business initiatives. Beforehand a contract author and content material guide, she has written for quite a lot of publications and types resembling Polyester, Screenshot, Marie Claire and Tradition Journey, reporting on all the pieces from trend NFTs and web tradition to sustainability and intercourse work, and held editor positions at Buro, Koibird and Store Journal.
Having acquired her style for luxurious trend (as a really inexperienced graduate) in her first place as content material editor at Flannels.com, she was shortly promoted to managing the corporate’s e-commerce and content material groups. Since then, Rebecca has moved to East London along with her associate and cocker spaniel Joni Mitchell and has additionally delved into styling, copywriting, artwork directing and social media consultancy, the place she loves serving to manufacturers carve out their tone of voice, technique and aesthetic. Absolutely immersed within the modern trend panorama—the one with TikTok, Y2K and the Metaverse—she is passionate about private type, popular culture and digital tendencies.
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